Water and air care


Purunity is a customer-centric company, growing with the purpose of contributing to the sustainability of our planet through better water and air care. We believe health is life and life is at best when the quality of its essentials such as water and air is improved.




Hopefully, in a short while, we envision expanding the Purunity community to each and every corner in Turkey and the GCC with our team of over 200 experts, so that everyone can enjoy improving their quality of life with the ultimate form of drinking water, indoor air and shower experience.


As Purunity, our sustainability commitment is of equal importance to our customer-service commitment. Therefore, we bring you together with high-end water and air purifiers that provide a distinguished convenience with their eco-friendly impact as well as user-friendly technologies.

How about quantifying our environmental impact? Lets consider a family of 4 using our water purifier, air purifier and shower filter.







*Calculated with approximate values


Our leadership team

We are a harmonious team with different proffesional backgrounds. We bring together our diverse expertise and unbridled enthusiasm under the umbrella of Purunity only to make sanitized air and water the default option for everyone.

Hüseyin Tural Okur

Hüseyin Tural Okur


Tural is a Vice President at Gulf Capital, a leading investment platform based out of Dubai. At Gulf Capital, Tural oversees a wide portfolio of investments across the MENA, East Africa and Turkey. Prior to joining Gulf Capital, Tural served as a Vice President at Sunvest Investments based in Turkey, focusing on mid-market growth capital and buyout opportunities. He started his career in 2009 at PwC, where he provided M&A and financial due diligence advisory to various private equity transactions and strategic acquisitions in numerous mid-market and green-field investment projects. Tural has a deep experience in investing across different layers of capital structure including majority / minority / preferred equity and senior / subordinated loans, and brings ten years of international M&A and direct investment experience to Purunity. Tural holds a BSc in Economics from Middle East Technical University and an MBA from INSEAD.

Zohaib Jalal

Advisory Board

Zohaib is the Director of the IMEC Group based in the UAE, where he manages the company’s fast-growing outsourcing business which employs over a thousand people. A seasoned executive with a background in banking and finance, Zohaib has acquired and successfully established projects with MNC’s, expanding IMEC’s reach across various industries. His main focus is bringing in new verticals and businesses under the group and capitalizing on the growing outsourcing and technology trends in the region. As a business leader, Zohaib champions diversity & inclusion, and is passionate about developing the entrepreneurship ecosystem in the GCC region. He graduated with Honors in BBA from Wilfrid Laurier University and has an MBA from INSEAD.

Zohaib Jalal
Tarek Al-Sohabani

Tarek Al-Sohabani

Advisory Board

Tarek Al-Sohabani is a Partner at “SLF” Sohaibani & Partners legal firm and the managing partner for their Dubai operations; he immediately joined SLF in 2012 after obtaining his bachelor’s degree in law from KSU, gaining a strong legal foundation during his first year. In 2014, Tarek Al-Sohabani completed graduate studies and received a dual master’s degree in International Legal Studies, Administrative Law & Regulatory Practices, specialized in International Trade and Business Law, Intellectual Property & Information Policy from the American University in Washington, DC, USA. Since then, Tarek has been a vital asset to SLF and helped expand the three decades firm regionally and globally, becoming one of its partners. Tarek’s work specializes in various fields such as litigation, Intellectual Property, Labor, Trade, and Corporate law, serving clients that range from startups to major corporations.

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